A•TRUE/ATRUE/A-TRUE logo

ATRUE is the True brand representing both True Value and True Beauty from "a cup of the finest black tea". It also presents "True Personal Care" with outstanding benefits and unique textures, all of which were formulated with various tea blends, having 200 years of proven quality in France. All of the products from ATRUE are with 100% non-irritating and safe ingredients and have been dermatologically tested, ensuring customers the safest options.